A review of international research into promotional effectiveness and its implications for an Australian research agenda.
保存先:
| 第一著者: | |
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| 団体著者: | |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Kensington, N.S.W. :
Australian Graduate School of Management,
1992.
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| シリーズ: | Working paper series (Australian Graduate School of Management) ;
92-011. |
| 主題: |
| 物理的記述: | 18 p. ; 30 cm. |
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| 書誌: | Includes bibliographical references (p. 11-14) |
| ISBN: | 1862741549 |