A review of international research into promotional effectiveness and its implications for an Australian research agenda.
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Kensington, N.S.W. :
Australian Graduate School of Management,
1992.
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| Series: | Working paper series (Australian Graduate School of Management) ;
92-011. |
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| Physical Description: | 18 p. ; 30 cm. |
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| Bibliography: | Includes bibliographical references (p. 11-14) |
| ISBN: | 1862741549 |