Essentials of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York : London :
Macmillan Pub. Co. ; Collier Macmillan Publishers,
c1984.
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| Subjects: |
| Physical Description: | xxi, 538, 56 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 002334590X (hbk.) |