Specialty retailers : marketing triumphs and blunders /
"Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and manage to gain and sustain competitive advantage in their hotly competitive environments. Identified, defined, and examined are innovation, target market segmentation, image...
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| Язык: | English |
| Опубликовано: |
Westport, Conn. :
Quorum Books,
2001.
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| Предметы: |
CARM 1 Store
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