Specialty retailers : marketing triumphs and blunders /
"Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and manage to gain and sustain competitive advantage in their hotly competitive environments. Identified, defined, and examined are innovation, target market segmentation, image...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Quorum Books,
2001.
|
| Subjects: |
Table of Contents:
- 1. The Development of Specialty Store Retailing
- 2. Drugstores: Kings of Scrambled Merchandising
- 3. Specialty Clothing Stores: Masters of Market Segmentation
- 4. Furniture Stores: Targeting a Fragmented Market
- 5. Shoe Stores: Targeting Lifestyle Characteristics
- 6. Home Improvement Stores: Targeting the Do-It-Yourself Market
- 7. Bookstores: Targeting the Educated Market
- 8. Electronics Stores: Technological Segmentation
- 9. Toy Stores: New Strategies of Niche Retailing
- 10. Automotive Stores: Multidimensional Buyer Behavior.