ESOMAR handbook of market and opinion research /

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Bibliographic Details
Corporate Author: ESOMAR
Other Authors: Vangelder, Phyllis, McDonald, Colin
Format: Book
Language:English
Published: Amsterdam : ESOMAR, c1998.
Edition:4th ed.
Subjects:
Description
Item Description:Original title: Consumer market research handbook.
Previous ed. published in 1986.
Physical Description:xii, 1194 p. : ill. ; 25 cm.
Bibliography:Includes bibliographies and an index.
ISBN:9283112717