ESOMAR handbook of market and opinion research /
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam :
ESOMAR,
c1998.
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| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Original title: Consumer market research handbook. Previous ed. published in 1986. |
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| Physical Description: | xii, 1194 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographies and an index. |
| ISBN: | 9283112717 |