Planning and implementing your major gifts campaign /
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
San Francisco :
Jossey-Bass,
c2002.
|
| Vydání: | 1st ed. |
| Edice: | Jossey-Bass nonprofit and public management series
Excellence in fund raising workbook series |
| Témata: | |
| On-line přístup: | Table of contents Publisher description Contributor biographical information |
Obsah:
- Machine derived contents note: Figures, Exhibits, and Worksheets.
- Preface.
- The Author.
- 1. Understanding Major Gifts.
- Major Gifts and the Fund Raising Cycle.
- The Donor Pyramid.
- The Characteristics of Major Gifts.
- Where Major Gifts Fit in an Integrated Development Plan.
- Ongoing Major Gifts Efforts.
- The Major Gifts Campaign.
- Working Together to Solicit Major Gifts.
- 2. Preparing for Major Gifts.
- Fostering a Philanthropic Attitude.
- Developing a Case for Support.
- Developing the Campaign Case.
- Fulfilling the Role of Campaign Manager.
- Assessing Your Organization's Database.
- Planning Your Campaign Materials.
- Checklist for Success.
- 3. Setting Goals.
- Creating a Gift Chart.
- Responding When the Total Is Less Than You Need.
- Using the Gift Chart to Plan the Campaign.
- 4. Identifying, Qualifying, and Rating Potential Donors.
- Understanding What Makes a Major Gifts Prospect.
- Why You Can't Solicit Everyone for a Major Gift.
- Determining How Much You Can Ask Prospects to Give.
- Hiring a Research Firm or Consultant.
- Keeping Track of Your Findings.
- 5. Budgeting for Your Campaign.
- Understanding Why Budgeting Is Important.
- The 1-2-3-4 of the Budgeting Process.
- How Much Your Campaign Should Cost.
- Figuring Out What Things Will Cost.
- Drafting Your Budget.
- Monitoring and Correcting Your Budget.
- Paying for Expenses.
- 6. Identifying, Recruiting, and Training Volunteers.
- Understanding the Importance of Volunteers.
- Three Main Roles for Campaign Volunteers.
- Finding and Recruiting Volunteers.
- Training Volunteers.
- The Only Thing Worse Than Training Volunteers Who Do Nothing.
- Supporting Volunteers with Volunteer Kits.
- Dealing With and Preventing Unproductive Volunteers.
- 7. Cultivating Relationships with Major Donors.
- Defining Donor Cultivation.
- Understanding the Cultivation Connection--Your Bridge to Success.
- Who Cultivates Donor Relationships.
- Common Objections to Cultivation.
- The Hardest Part--Getting Prospects to Attend.
- 8. Soliciting Major Gifts Prospects.
- Assigning Prospects to Volunteer Solicitors.
- Testing Prospect Readiness.
- Finalizing Prospect Information.
- Arranging Appointment Logistics.
- Developing a Script.
- Asking for a Specific Amount.
- Overcoming Prospect Objections.
- Getting Beyond Fear.
- Increasing Your Comfort Level.
- Reviewing What to Say During the Appointment.
- 9. Monitoring Your Campaign.
- Holding Campaign Committee Meetings.
- Managing Ongoing Reporting.
- Evaluating the Campaign.
- Jump-Starting a Stalled Campaign.
- Taking Action When the Gifts Don't Come In.
- Celebrating Your Success.
- 10. Staying on Track.
- Understanding the Campaign Calendar.
- Selecting What Goes into the Calendar.
- Creating Your Campaign Calendar.
- 11. Providing Stewardship for Major Donors and Their Gifts.
- Defining Stewardship.
- Shouldering the Responsibility for Stewardship.
- Useful Publications.
- Notes.