The rural and regional guide to e-commerce /

The rural and regional guide to e-commerce /

Introduces e-commerce from a rural and regional perspective, and considers its role in non-metropolitan Australia. Includes case studies of businesses operating online, illustarting how numerous rural and regional enterprises have adopted e-commerce.

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Bibliographic Details
Main Author: Parker, Robert
Corporate Author: Rural Industries Research and Development Corporation (Australia)
Other Authors: Papandrea, F. G. (Franco G.)
Format: Book
Language:English
Published: Barton, A.C.T. : Rural Industries Research and Development Corporation, c2002.
Series:RIRDC internet guide.
RIRDC publication ; no. 02/003.
RIRDC publication ; no. 02/003
Subjects:
Internet marketing > Australia.
Electronic commerce > Australia.
Business enterprises > Computer networks > Australia.
Web sites > Design.
Internet.
World Wide Web.
Online Access:Foreword, Preface and Chap. 1
View Contents, Foreword, Preface and Chap. 1
Table of Contents:
  • Part I. Introducing e-commerce: 1. The story so far
  • Part II. Where e-commerce is today: 2. Gearing up for e-commerce; 3. Play it smart, play it safe; 4. How can I participate in e-commerce?
  • Part III. Establishing on e-business: 5. Look before you leap; 6. Taking on e-commerce; 7. Marketing; 8. Customer service and support
  • Appendix A. NOIE e-commerce ready reckoner; Appendix B. Internet connection troubleshooting guide; Appendix C. Some useful internet resources; Glossary.

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