Forming perceptions of overall quality in consumer products : a process of quality element integration /

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Bibliographic Details
Main Author: Silverman, Steven N.
Corporate Author: Marketing Science Institute
Other Authors: Grover, Rajiv
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1995.
Series:Report (Marketing Science Institute) ; no. 95-103.
Subjects:
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100 1 |a Silverman, Steven N. 
245 1 0 |a Forming perceptions of overall quality in consumer products :  |b a process of quality element integration /  |c Steven N. Silverman and Rajiv Grover. 
260 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c 1995. 
300 |a 38 p. ;  |c 30 cm. 
490 0 |a Report ;  |v no. 95-103. 
500 |a "April 1995" 
504 |a Includes bibliographical references (p.33-38) 
650 0 |a Quality of products. 
650 0 |a Quality control. 
650 0 |a Consumer satisfaction. 
700 1 |a Grover, Rajiv. 
710 2 |a Marketing Science Institute. 
830 0 |a Report (Marketing Science Institute) ;  |v no. 95-103. 
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