Forming perceptions of overall quality in consumer products : a process of quality element integration /

Forming perceptions of overall quality in consumer products : a process of quality element integration /

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Bibliographic Details
Main Author: Silverman, Steven N.
Corporate Author: Marketing Science Institute
Other Authors: Grover, Rajiv
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1995.
Series:Report (Marketing Science Institute) ; no. 95-103.
Subjects:
Quality of products.
Quality control.
Consumer satisfaction.
Description
Item Description:"April 1995"
Physical Description:38 p. ; 30 cm.
Bibliography:Includes bibliographical references (p.33-38)

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