Marketing practices and principles /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Gregg Division, McGraw-Hill,
c1980.
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| Edition: | 3d ed. |
| Subjects: |
| Item Description: | Second ed. published in 1974 under title: Marketing and distribution. Includes index. |
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| Physical Description: | viii, 424 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070406936 |