Making sense of the economy /

In order for their businesses to succeed managers need a good understanding of the economic environment in which they operate. By ignoring the wider implications of economic policy and of their business decisions, many managers are risking failure, but a good grounding in the central economic issues...

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Bibliographic Details
Main Author: Martin-Fagg, Roger
Format: Book
Language:English
Published: Boston : International Thomson Business Press, c1996.
Edition:1st ed.
Series:Self-development for managers
Subjects:
Description
Summary:In order for their businesses to succeed managers need a good understanding of the economic environment in which they operate. By ignoring the wider implications of economic policy and of their business decisions, many managers are risking failure, but a good grounding in the central economic issues can ensure managing for future success. This book provides, in straightforward, jargon- and algebra-free prose, a clear introduction to macro economics, explaining the forces that are at work in a market economy and the terms used to describe them. This volume will be a vital guide for managers wishing to gain a better understanding of the world they live in, and improve their assessment of business risk.
Physical Description:xii, 201 p. : ill. ; 21 cm.
Bibliography:Includes bibliographical references (p. 201)
ISBN:0415135664
0415103185 (pbk.)
1861525214 (pbk. : 2000 repr.)