Marketing management information systems /

Marketing management information systems /

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Bibliographic Details
Main Authors: King, William R. (William Richard), 1938-, King, William Richard, 1938-
Format: Book
Language:English
Published: New York : Petrocelli/Charter, 1977.
New York : 1977.
Subjects:
Information storage and retrieval systems > Marketing > Management.
Description
Physical Description:x, 213 p. : ill. ; 24 cm.
Bibliography:Includes bibliographies and index.
Includes bibliographies and index.
ISBN:0884053946.
0884054446 (pbk.)
0884054446

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