Marketing analysis for societal problems /

Marketing analysis for societal problems /

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Bibliographic Details
Corporate Author: National Conference on Social Marketing, University of Illinois at Urbana-Champaign
Other Authors: Sheth, Jagdish N (ed.), Wright, Peter Lee, 1943- (ed.)
Format: Conference Proceeding Book
Language:English
Published: Urbana : University of Illinois, 1974.
Series:Marketing symposium series
Subjects:
Marketing > Social aspects > Congresses.
Marketing > Congresses.
Social marketing.
Description
Physical Description:270 p. ; 24 cm.
Bibliography:Includes bibliographies.

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