Issues in advertising : the economics of persuasion /
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Washington :
American Enterprise Institute for Public Policy Research,
c1978.
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| Series: | AEI Symposia ;
78D. |
| Subjects: |
| Item Description: | Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C. |
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| Physical Description: | 284 p. ; 23 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0844721271. 0844721263(pbk.) 0844721271 0844721263 (pbk.) |