Financial management of the marketing function : a research study and report prepared for the Financial Executives Research Foundation /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Financial Executives Research Foundation,
1962.
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| Item Description: | Includes index. |
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| Physical Description: | viii, 262 p. : ill. ; 24 cm. |
| Bibliography: | Bibliography: p. 251-256. |