Financial management of the marketing function : a research study and report prepared for the Financial Executives Research Foundation /

Saved in:
Bibliographic Details
Main Author: Schiff, Michael
Corporate Author: Financial Executives Research Foundation
Other Authors: Mellman, Martin
Format: Book
Language:English
Published: New York : Financial Executives Research Foundation, 1962.
Subjects:
Description
Item Description:Includes index.
Physical Description:viii, 262 p. : ill. ; 24 cm.
Bibliography:Bibliography: p. 251-256.