APA (7th ed.) Citation

Konrad, E., Erickson, R., & Babic, L. J. (1966). Marketing research: A management overview. Contributors. Amer. Management Assoc..

Chicago Style (17th ed.) Citation

Konrad, Evelyn, Rodney Erickson, and Louis J. Babic. Marketing Research: A Management Overview. Contributors. N.Y.: Amer. Management Assoc., 1966.

MLA (8th ed.) Citation

Konrad, Evelyn, et al. Marketing Research: A Management Overview. Contributors. Amer. Management Assoc., 1966.