APA (7th ed.) Citation

Massy, W. F. (1962). Planning in marketing: A selected bibliography. M.I.T. Press.

Chicago Style (17th ed.) Citation

Massy, William F. Planning in Marketing: A Selected Bibliography. Cambridge, Mass.: M.I.T. Press, 1962.

MLA (8th ed.) Citation

Massy, William F. Planning in Marketing: A Selected Bibliography. M.I.T. Press, 1962.

Warning: These citations may not always be 100% accurate.