APA (7th ed.) Citation

Patty, C. R., & Vredenburg, H. L. (1969). Readings in global marketing management. Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Patty, C. Robert, and Harvey L. Vredenburg. Readings in Global Marketing Management. New York: Appleton-Century-Crofts, 1969.

MLA (8th ed.) Citation

Patty, C. Robert, and Harvey L. Vredenburg. Readings in Global Marketing Management. Appleton-Century-Crofts, 1969.