Marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Harcourt Brace Jovanovich,
1972.
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| Series: | The Harbrace series in business and economics
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| Subjects: |
| Physical Description: | xii, 618 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0155551124 |