APA (7th ed.) Citation

Boyd, H. W., & Massy, W. F. (1972). Marketing management. Harcourt Brace Jovanovich.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and William F. Massy. Marketing Management. New York: Harcourt Brace Jovanovich, 1972.

MLA (8th ed.) Citation

Boyd, Harper W., and William F. Massy. Marketing Management. Harcourt Brace Jovanovich, 1972.