The marketing mode; pathways to corporate growth.

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Détails bibliographiques
Auteur principal: Levitt, Theodore, 1925-
Format: Livre
Langue:English
Publié: New York, McGraw-Hill [1969]
Sujets:
Description
Description:Second ed. published in 1974 under title: Marketing for business growth.
Description matérielle:xiii, 354 p. 24 cm.
Bibliographie:Includes bibliographical references.