The need for consumer orientation in insurance marketing

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Bibliographic Details
Main Author: Osborn, Robert E.
Format: Book
Language:English
Published: Eugene, College of Business Administration, University of Oregon, 1969.
Series:University of Oregon business publications, no. 2
Subjects:
Description
Item Description:A revision of the author's thesis, University of Oregon.
Physical Description:vii, 107 p. illus. 23 cm.
Bibliography:Bibliography: p. 103-105.