APA (7th ed.) Citation

Osborn, R. E. (1969). The need for consumer orientation in insurance marketing. College of Business Administration, University of Oregon.

Chicago Style (17th ed.) Citation

Osborn, Robert E. The Need for Consumer Orientation in Insurance Marketing. Eugene: College of Business Administration, University of Oregon, 1969.

MLA (8th ed.) Citation

Osborn, Robert E. The Need for Consumer Orientation in Insurance Marketing. College of Business Administration, University of Oregon, 1969.