Evaluating marketing change; an application of systems theory,

Evaluating marketing change; an application of systems theory,

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Bibliographic Details
Main Author: Griggs, John E.
Corporate Author: Michigan State University. Institute for International Business and Economic Development Studies
Format: Book
Language:English
Published: East Lansing, Institute for International Business and Economic Development Studies, Michigan State University, 1970.
Series:MSU international business and economic studies
Subjects:
Marketing > Mathematical models.
Description
Physical Description:xiv, 136 p. illus. 24 cm.
Bibliography:Bibliography: p. [128]-131.

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