APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. (1972). Marketing research; text and cases (3d ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research; Text and Cases. 3d ed. Homewood, Ill.: R. D. Irwin, 1972.

MLA (8th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research; Text and Cases. 3d ed. R. D. Irwin, 1972.