Quantitative theories in advertising
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
New York,
Wiley
[1970]
|
| Edice: | Publications in operations research ;
no. 21. |
| Témata: |
| Popis jednotky: | A revision of the author's thesis, University of Pennsylvania. |
|---|---|
| Fyzický popis: | x, 103 p. illus. 24 cm. |
| Bibliografie: | Includes bibliographies. |