APA (7th ed.) Citation

McNiven, M. A. (1969). How much to spend for advertising?: Methods for determining advertising expenditure levels. Association of National Advertisers.

Chicago Style (17th ed.) Citation

McNiven, Malcolm Albert. How Much to Spend for Advertising?: Methods for Determining Advertising Expenditure Levels. [New York]: Association of National Advertisers, 1969.

MLA (8th ed.) Citation

McNiven, Malcolm Albert. How Much to Spend for Advertising?: Methods for Determining Advertising Expenditure Levels. Association of National Advertisers, 1969.