Introduction to marketing management; text and cases

Introduction to marketing management; text and cases

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Bibliographic Details
Main Author: Rewoldt, Stewart Henry, 1922-
Other Authors: Scott, James Dacon (joint author.), Warshaw, Martin R. (joint author.)
Format: Book
Language:English
Published: Homewood, Ill., R. D. Irwin, 1969.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Description
Item Description:On spine: Marketing management.
Physical Description:xv, 718 p. illus. 24 cm.
Bibliography:Bibliographical footnotes.

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