APA (7th ed.) Citation

McIver, C., & Wilson, G. C. (1964). Marketing (2nd ed.). Business Publications.

Chicago Style (17th ed.) Citation

McIver, Colin, and Gordon Campbell Wilson. Marketing. 2nd ed. Lond.: Business Publications, 1964.

MLA (8th ed.) Citation

McIver, Colin, and Gordon Campbell Wilson. Marketing. 2nd ed. Business Publications, 1964.

Warning: These citations may not always be 100% accurate.