APA (7th ed.) Citation

Wilmshurst, J. (1978). The fundamentals and practice of marketing. Heinemann for the Institute of Marketing and the CAM Foundation.

Chicago Style (17th ed.) Citation

Wilmshurst, John. The Fundamentals and Practice of Marketing. London: Heinemann for the Institute of Marketing and the CAM Foundation, 1978.

MLA (8th ed.) Citation

Wilmshurst, John. The Fundamentals and Practice of Marketing. Heinemann for the Institute of Marketing and the CAM Foundation, 1978.

Warning: These citations may not always be 100% accurate.