Product profitability measurement and merchandising decisions : a pilot study in retail food stores /

Product profitability measurement and merchandising decisions : a pilot study in retail food stores /

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Dades bibliogràfiques
Autor principal: Buzzell, Robert D. (Robert Dow), 1933-
Autor corporatiu: Harvard University. Graduate School of Business Administration
Altres autors: Salmon, Walter J., Vancil, Richard F.
Format: Llibre
Idioma:English
Publicat: Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1965.
Matèries:
Marketing.
Product management.

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