A managerial introduction to marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
1965.
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| Subjects: |
| Physical Description: | xvi, 560 p. : ill., maps ; 24 cm. |
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| Bibliography: | Includes bibliographies. |