Models, measurement and marketing /
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
1965.
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| Subjects: |
| Item Description: | A special project of the Market Research Council. |
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| Physical Description: | 216 p. : ill. ; 24 cm. |
| Bibliography: | Bibliography: p. 212-216. |