APA (7th ed.) Citation

Howard, J. A. (1963). Marketing management: Analysis and planning (Rev. ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Howard, John A. Marketing Management: Analysis and Planning. Rev. ed. Homewood, Ill.: R.D. Irwin, 1963.

MLA (8th ed.) Citation

Howard, John A. Marketing Management: Analysis and Planning. Rev. ed. R.D. Irwin, 1963.