Successful television and radio advertising /

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Bibliographic Details
Main Author: Seehafer, Eugene Fred
Other Authors: Laemmar, Jack William
Format: Book
Language:English
Published: New York : McGraw-Hill, 1959.
Series:McGraw-Hill series in marketing and advertising
Subjects:
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100 1 |a Seehafer, Eugene Fred. 
245 1 0 |a Successful television and radio advertising /  |c Gene F. Seehafer, Jack W. Laemmar. 
260 |a New York :  |b McGraw-Hill,  |c 1959. 
300 |a xv, 648 p. :  |b ill. ;  |c 24 cm. 
490 0 |a McGraw-Hill series in marketing and advertising 
500 |a Successor to the authors' Successful radio and television advertising, published 1951. 
650 0 |a Radio advertising. 
650 0 |a Television advertising. 
700 1 |a Laemmar, Jack William. 
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