Marketing management and administrative action /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1963.
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| Series: | McGraw-Hill series in marketing and advertising
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| Subjects: |
| Item Description: | Index. |
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| Physical Description: | xvi, 772p. : illus. |
| Bibliography: | Includes bibliographical references. |