Experimental methods of analyzing demand for branded consumer goods : with applications to problems in marketing strategy.

Experimental methods of analyzing demand for branded consumer goods : with applications to problems in marketing strategy.

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Bibliographic Details
Main Author: Pessemier, Edgar A.
Format: Book
Language:English
Published: Pullman, Wash. : Wash. State U.P., 1963.
Series:Washington State University - Bureau of Economic and Busine
Subjects:
Brand name products > Marketing.
Commercial products > Marketing.
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