APA (7th ed.) Citation

Marketing Science Institute (Cambridge, Mass.), American Marketing Association, Keegan, W. J., & Mayer, C. S. (1977). Multinational product management. American Marketing Association.

Chicago Style (17th ed.) Citation

Marketing Science Institute (Cambridge, Mass.), American Marketing Association, Warren J. Keegan, and Charles S. Mayer. Multinational Product Management. Chicago: American Marketing Association, 1977.

MLA (8th ed.) Citation

Marketing Science Institute (Cambridge, Mass.), et al. Multinational Product Management. American Marketing Association, 1977.