Trends in consumer behavior research /

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Bibliographic Details
Main Author: Peterson, Robert A. (Robert Allen), 1944-
Corporate Author: American Marketing Association
Format: Book
Language:English
Published: Chicago : American Marketing Association, c1977.
Series:Monograph series - American Marketing Association ;#6
Subjects:
Description
Physical Description:v, 40 p. : ill. ; 23 cm.
Bibliography:Bibliography: p. 39-40.
ISBN:0877570833