Cita APA (7th ed.)

Peterson, R. A. (1977). Trends in consumer behavior research. American Marketing Association.

Cita Chicago (17th ed.)

Peterson, Robert A. Trends in Consumer Behavior Research. Chicago: American Marketing Association, 1977.

Cita MLA (8th ed.)

Peterson, Robert A. Trends in Consumer Behavior Research. American Marketing Association, 1977.