Peterson, R. (1978). Personal selling: An introduction. Wiley.
Chicago Style (17th ed.) CitationPeterson, Robin. Personal Selling: An Introduction. Santa Barbara, [Calif.]: Wiley, 1978.
MLA (8th ed.) CitationPeterson, Robin. Personal Selling: An Introduction. Wiley, 1978.
Warning: These citations may not always be 100% accurate.