Problems in marketing /
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1977.
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| Edition: | 5th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Item Description: | First-2d ed. by M. P. McNair and others. Includes index. |
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| Physical Description: | xii, 851 p. : ill. ; 25 cm. |
| ISBN: | 0070608350 |