Readings in contemporary marketing /
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| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill. :
Dryden Press,
c1977.
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| Edition: | 2d ed. |
| Subjects: |
| Physical Description: | 347 p. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0030190118 |