Cita APA (7a ed.)

Johnson, E. M., House, R. S., & McDaniel, C. D. (1977). Readings in contemporary marketing (2d ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Johnson, Eugene M., Ray S. House, y Carl D. McDaniel. Readings in Contemporary Marketing. 2d ed. Hinsdale, Ill.: Dryden Press, 1977.

Cita MLA (8a ed.)

Johnson, Eugene M., et al. Readings in Contemporary Marketing. 2d ed. Dryden Press, 1977.