Response latency : new measure of advertising /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
New York :
Advertising Research Foundation,
c1977.
|
| Cyfres: | Monograph
|
| Pynciau: |
| Disgrifiad o'r Eitem: | Originally presented as the author's thesis, University of California, Berkeley. |
|---|---|
| Disgrifiad Corfforoll: | v, 182, [9] p. : ill. ; 23 cm. |
| Llyfryddiaeth: | Bibliography: p. 176-182. |