Advertising resource allocation /

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Bibliographic Details
Other Authors: Corkindale, David, 1941-
Format: Book
Language:English
Published: Cranfield, Eng. : Cranfield School of Management, 1974?
Series:Cranfield research papers in marketing and logistics ; 3, 1973/1974
Subjects:
Description
Item Description:Advertising.
Physical Description:84 p. ; 24 cm.