Marketing research; information systems and decision making

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Bibliographic Details
Main Author: Uhl, Kenneth P.
Other Authors: Schoner, Bertram (joint author.)
Format: Book
Language:English
Published: New York, Wiley [1968, c1969]
Series:The Wiley marketing series
Subjects:
Description
Physical Description:xv, 538 p. illus. 24 cm.
Bibliography:Includes bibliographies.
ISBN:0471895504