Marketing and society; text and cases

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Bibliographic Details
Main Author: Gist, Ronald R.
Format: Book
Language:English
Published: Hinsdale, Ill., Dryden Press [c1974]
Edition:[2d ed.]
Series:The Dryden Press marketing series
Subjects:
Description
Physical Description:xviii, 683 p. illus. 25 cm.
Bibliography:Includes bibliographies.
ISBN:0030892279