Marketing and society; text and cases
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill.,
Dryden Press
[c1974]
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| Edition: | [2d ed.] |
| Series: | The Dryden Press marketing series
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| Subjects: |
| Physical Description: | xviii, 683 p. illus. 25 cm. |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0030892279 |