APA (7th ed.) Citation

Beckman, T. N., Davidson, W. R., & Talarzyk, W. W. (1973). Marketing (9th ed.). Ronald Press Co.

Chicago Style (17th ed.) Citation

Beckman, Theodore N., William R. Davidson, and W. Wayne Talarzyk. Marketing. 9th ed. New York: Ronald Press Co, 1973.

MLA (8th ed.) Citation

Beckman, Theodore N., et al. Marketing. 9th ed. Ronald Press Co, 1973.